从白手起家到国际品牌的秘诀! - Hippowealth

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The secret to going from scratch to an international brand!

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More than 30 years ago, a seemingly ordinary female high school student immigrated to Australia from Taiwan with her family. After finishing university, she studied for a master's degree at the University of Sydney. She majored in marketing and hoped to apply the knowledge she had learned in her life, so she started a business with the 20,000 Australian dollars saved from part-time work and study, and her extraordinary life began...

This person is Lynn, Ye Beiling, an Australian Chinese female entrepreneur.


Guest of this issue


Founder of Homart—Lynn Ye Beiling


Sister Lynn's story should be said to be a legend in the Australian business community. When she was still in high school, Lynn immigrated to Australia from Taiwan with her family. After university, she studied for a master's degree at the University of Sydney. Because she majored in marketing, she hoped to apply the knowledge she had learned in real life, so she started a business with the 20,000 Australian dollars accumulated during part-time work and study, and became an agent of well-known health care products in Australia. She used her Chinese language advantages to help them Enter the Chinese market in Australia.


Ye Beiling, chairman of Homart Pharmaceutical Group, has spent 30 years starting from working as a health care product agent with AUD 20,000 to becoming a leading health care product manufacturer in Australia. Therefore, she knows that if Chinese enterprises want to gain a foothold in the market of Western countries, they must be more persistent and work harder, which happens to be the fine traditional virtues of our Chinese. In 1992, she established the Homart Pharmaceutical Group, and set "integrity management, efficient innovation, and giving back to the society" as the cultural core of the enterprise, and insisted on the innovation and quality of health care products and medicines.


The sky pays off. Over the years, Homart has always been among the best in the production of health care products in Australia, and has won 18 Australian and international awards. Moreover, at the first China International Import Expo in 2018, Homart Group (Homart Group), as a representative of Australian health product companies, made a hot appearance at the Expo. An Australian company that came to the stage to sign a contract.


What is Ye Beiling's secret to successfully build an international brand from scratch?


How can Chinese enterprises gain a foothold in the market of Western countries?


This issue< > Will bring you exciting programs. Especially for entrepreneurs to bring a new round of personal and business growth cheats. At 8pm this Sunday, we will see you in the live broadcast room of Impression Australia!

manager

Jeffrey Liu

Founder of Hippo Wealth

Chief Insurance Financial Planner
"SBS" guest financial commentator
Author of "The Australian" Chinese insurance and financial management
Author of "3E Wealth Growth Principles"

Video account certified education blogger: Hippo talks about danger

Interview with CCTV "Chinese World"

2022/01/12

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